LOS ANGELES – The Los Angeles Dodgers and Kosé Corporation have extended the multi-year agreement between the franchise and the Tokyo-based personal care company.
New deal elements that will be on display at Dodger Stadium as a result of the agreement include scoreboard flash features for Shohei Ohtani home runs and for walk-off wins, opportunities for fans to purchase Kosé products, and a sponsored trading card giveaway.
Kosé messaging has already been prominently featured on DodgerVision throughout the season, accompanied by strategic product placement within Dodger Stadium.
“The partnership between Kosé and the Dodgers has been exceedingly complementary, and it was a no-brainer for both of us to take it even farther into the future,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “We have truly enjoyed this relationship, which has also benefited by the organic player celebrations inspired by Shohei’s commercial for their skin care product, Decorté.”
Founded in 1946, Kosé focuses on the manufacturing and marketing of specialty and everyday cosmetics to a wide range of customers. The company specializes in unique and high-value exclusive products, particularly among high-prestige and prestige brands, as well as inexpensive and affordable cosmetaries (a word combining “cosmetics” and “toiletries”).
The Los Angeles Dodgers franchise, with eight World Series championships and 25 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers, baseball’s 2024 World Champions, have been recognized as ESPN’s Sports Humanitarian Team of the Year and are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience at Dodger Stadium, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history, and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com.