The Cincinnati Reds along with The Coca-Cola Company and local bottler, Coca-Cola Consolidated, have debuted the first-ever holographic wall inside a Major League Baseball ballpark.
Unveiled on July 7, the display is located along the third base concourse at Great American Ball Park. The installation spans 15 feet wide by 30 feet tall and features 32 high-speed holographic displays spinning at nearly 800 RPM. Together, they create vibrant 3D visuals that appear to float in mid-air.
The Reds, The Coca-Cola Company and Coca-Cola Consolidated have partnered with Holovisn, a Pennsylvania-based experiential technology firm, to design and install this one-of-a-kind display.
“As part of our commitment to fan entertainment, we are always looking to bring new features like this to Great American Ball Park,” said Reds President & CEO Phil Castellini. “Our collaboration with Coca-Cola, led by Dori Silverman, has produced a visual showcase unlike anything previously seen in Major League Baseball. Holovisn’s state-of-the-art feature is an exciting addition to the ballpark experience for fans.”
Holovisn is known for its cutting-edge holographic innovations that blend physical environments with immersive digital content to create unforgettable brand and fan engagements.
“This collaboration with the Cincinnati Reds, The Coca-Cola Company and Coca-Cola Consolidated exemplifies our mission to redefine fan engagement through immersive, next-generation technology. At Holovisn, we are not simply installing displays – we’re architecting emotional connections between brands, athletes, and their audiences. The debut of our holographic wall at Great American Ball Park sets a new benchmark for experiential innovation in live sports environments,” said Shawn Landgraf, Co-Founder & CEO, Holovisn.
Current content includes holographic visuals of Reds catcher Tyler Stephenson and branding from Coca-Cola.
“At Coca-Cola, we’re always looking for innovative ways to enhance the fan experience, and this partnership with the Cincinnati Reds and Holovisn allows us to do just that,” said Dori Silverman, Senior Director, Integrated Marketing, The Coca-Cola Company. “The holographic wall is a bold, groundbreaking way to connect fans with the excitement of Reds baseball while showcasing our long-standing commitment to delivering moments of refreshment and joy.”
About Holovisn
Holovisn, powered by Hypervsn, is known for its cutting-edge holographic innovations that blend physical environments with immersive digital content to create unforgettable brand and fan engagements. By seamlessly blending holograms with real-time digital content, Holovisn is creating a dynamic and interactive experience that captivates fans and enhances the stadium experience.
