MIAMI -- The Miami Marlins and ADT (NYSE: ADT), the most trusted brand in smart home and small business security, today announced a multi-year partnership extension. This renewal solidifies ADT’s position as a Pillar Partner of the Marlins organization and underscores both brands' shared commitment to safety, innovation, and community impact. Highlighted by several impactful initiatives, ADT and the Marlins have teamed up to positively influence the communities where they live, work, and serve.
ADT continues as the club’s Official Jersey Patch Partner, with its iconic ADT shield proudly displayed on the team’s uniforms—including a new colorway introduced in collaboration with the Marlins’ new City Connect uniform. ADT also returns as the Presenting Partner of FanFest, bringing fans closer to the action through elevated experiences designed to celebrate and help protect what matters most—community, connection, and baseball.
Earlier this season, ADT and the Marlins launched Protecting Our Comunidad, a marquee initiative that champions local small businesses across South Florida. By providing visibility, resources, and recognition, Protecting Our Comunidad highlights the passion that makes each business unique and offers security solutions that help protect those livelihoods. As part of the 2025 program, ADT is providing a blank canvas at the stadium for small businesses throughout the Miami area to create a pop-up shop inside the ballpark, located at Section 17 near the Home Plate Entrance.
“The Marlins are proud to extend our partnership with ADT, a brand that shares our deep commitment to the South Florida community,” said Caroline O’Connor, President of Business, Miami Marlins. “As two organizations rooted in South Florida, we are delighted to continue working together to create meaningful impact, on and off the field. ADT is more than a partner—they are part of our Marlins family and part of the heartbeat of our community.”
“Our partnership with the Miami Marlins is built on shared values—protection, innovation, and an unwavering commitment to fans and small businesses from our local communities,” said DeLu Jackson, Executive Vice President, Chief Marketing Officer, ADT. “We’re thrilled to extend our relationship with the Marlins and to continue working together to bring ADT's safe, smart, and sustainable solutions to even more people and places in South Florida.”
“We are excited to continue building on our partnership with ADT and working together to expand the impact we can have on Marlins fans and local small businesses,” said Rob Gelman, Vice President of Partnership Development and Strategy, Miami Marlins. “ADT has long been the most trusted brand in smart home and small business security, and a proud part of the South Florida community. With ADT by our side, we look forward to further strengthening the connection between the Marlins, ADT, and the community we both call home.”
From the ballpark to the neighborhoods that surround it, ADT and the Miami Marlins are united in purpose—to help protect what matters most. Throughout the partnership, ADT has worked with Marlins players to help protect the team behind the team, ensuring safety and peace of mind for them and their families while they are playing at home or on the road.
Additionally, ADT and the Marlins celebrate a local Hero of the Game at every Tuesday home game, honoring members of the military, police, or firefighter communities for their selfless service to our nation.
With a fan-focused approach, the two partners teamed together for a fan giveaway on Sunday, September 14, with the first 8,000 fans receiving a Xavier Edwards Bobblehead that celebrates his historic feat last season. Edwards became the second player in Franchise history to hit for the cycle on July 28, 2024.
Fans can head to ADT.com/Marlins to take advantage of special promotional offers and small businesses can head to Marlins.com/ProtectingOurComunidad for exciting news about the program.