STAMFORD, Conn. – Just in time for baseball's brightest moment of the summer, Gray Whale Gin is making its debut at Fenway Park. As part of a multi-year deal, the California-born, purpose-driven gin brand is now the official gin of the Boston Red Sox and will be showcased on advertising throughout the historic ballpark. This partnership kicks off at the height of summer, when baseball fever reaches a national high.
"It's an honor to bring a taste of the California coast to Red Sox Nation," said Mike Dee, President of Deutsch Family Wine & Spirits, which includes Gray Whale Gin. Dee, who previously served as COO of the Boston Red Sox, added, "This partnership connects two icons—the rich legacy of the Red Sox and the bold spirit of Gray Whale Gin—all with a refreshing twist perfect for game day."
Inspired by Fenway Park and dedicated Red Sox fans, Gray Whale Gin has created a new signature cocktail: the "Gray Monster." This playful nod to Fenway Park's legendary Green Monster is crafted with Gray Whale Gin, lemon juice and grapefruit soda, delivering a crisp, coastal flavor perfect for cooling off on a hot summer day.
"We are excited to welcome Gray Whale Gin as the official gin of the Boston Red Sox," said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. "With a purpose-driven mission rooted in sustainability and giving back, Gray Whale Gin is a natural fit for the Red Sox, reflecting our shared commitment to quality, community, and creating memorable experiences for our fans."
This landmark collaboration brings together two icons of the American spirit—one rooted in the history of Fenway Park, the other is the best of the California coastline in a glass. Gray Whale Gin is perfected with six botanicals sustainably sourced or wild harvested along the California coast, including lime, mint, and sea kelp, paying tribute to the majestic Gray Whale's migratory path. Every bottle supports ocean conservation through partnerships with 1% for the Planet and Oceana, the largest international advocacy organization focused solely on ocean conservation.