Marketing Materials

Creative Guidelines

Approval Process

All artwork, copy, radio scripts, video scripts and marketing materials promoting MLB Network must be submitted to your affiliate representative or through mlbnaffiliate@mlb.com for approval.

Team Marks

Promotions that use a local team's marks require the consent of the team.

Print Media

  • Do not include the Network in negative pieces
  • Pre-approved images or team approved images only
  • Avoid showing player likenesses by cropping player names and numbers
  • When using balls, gloves, cleats, hats - you must showcase generic or MLB approved items
  • Always include the appropriate MLB Network logo when using images (not the MLB logo or team marks)
  • Always include the following blackout disclaimer: "MLB Network is subject to MLB's blackout policy."

Suite of Logos

Click below to download a suite of logos for: MLB Network, MLB Central, MLB Now, Hot Stove, Intentional Talk, MLB Tonight and Quick Pitch. For additional logos and logo formats, please contact mlbnaffiliate@mlb.com.


Video

Please visit the MLB Network Google Drive for the latest Cross Channel Spots and Traffic Log. For any additional requests, please contact mlbnaffiliate@mlb.com.


Web Banners

For customizable web banners, please contact mlbnaffiliate@mlb.com.


Print Materials

For customizable print materials, please contact mlbnaffiliate@mlb.com.


Radio Scripts

MLB Network has customizable radio scripts, talking points and brief talent bios. Please see below to download these assets. To access extended talent bios, visit the MLB Network Personalities page.


Photos

MLB Network has a wide variety of photos showcasing the Network and its studios. Please email mlbnaffiliate@mlb.com with requests.


Compliance and Certification

MLB Network is compliant with the Children's Television Act of 1990, CALM Act Certification and Closed Captioning regulations.