Traveller Whiskey becomes the first official whiskey of MLB
Traveller Blended Whiskey, co-created by Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton, formed a new multi-year agreement making Traveller the Official Whiskey of Major League Baseball (MLB).
The partnership solidifies the Most Awarded Super Premium Whiskey release of 2024 as the first whiskey brand ever designated by MLB as its Official Whiskey, and invites fans ages 21-and-older to savor the camaraderie and connection of the game with a whiskey in hand.
Sharing his excitement for the partnership, Chris Stapleton stated, “Whenever we’re on the road and it happens to line up, we go to baseball games. It’s become a bit of a tradition over the years. We love to experience all the different ballparks and enjoy the culture of whatever baseball town we happen to be in. My wife and I even went to Game Six of the World Series once on our anniversary. Needless to say, I’m thrilled Traveller Whiskey is going to be the Official Whiskey of MLB.”
“Like a perfect swing or a game-changing slider, developing a great whiskey is an art form that demands passion, time and dedication to master,” added Andrew Duncan, Global Brand Director for Traveller Whiskey. “Starting this summer, we’re bringing that same spirit to ballparks across the country – where unforgettable moments, world-class whiskey and America’s pastime come together. We’re excited to introduce MLB fans to baseball’s newest tradition, Traveller Whiskey."
The 360-degree marketing partnership will promote the brand across various multimedia touchpoints including game broadcasts, custom social and digital content such as MLB Power Rankings and in stores across the U.S. Traveller will also set up engaging fan activations on-site at 2025 MLB All-Star Week and the MLB Speedway Classic presented by BuildSubmarines.com. Lastly, Traveller plans to give fans 21+ the opportunity to attend these highly anticipated events via custom sweepstakes and giveaways in conjunction with MLB.
“Harlen, Chris and the Buffalo Trace team have created this standout brand in a very competitive, popular space, and we’re excited to work with them,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “Between record levels of MLB fan engagement, All-Star Week in Atlanta and the Speedway Classic at Bristol Motor Speedway, this is a great year for Traveller and MLB to start working together.”
A first-of-its-kind collaboration of collective artistry, Traveller is proudly blended and bottled at the World’s Most Award-Winning Distillery under Master Distiller Harlen Wheatley’s expert supervision. More than 50 blends were tasted before Stapleton and Wheatley agreed that Blend No. 40 would become Traveller.
Bottled at 90 proof, Traveller Whiskey is characterized by notes of oak, sweet maple, tart currant and leather. Complex aromas of vanilla, aged fruit and buttery shortbread are rounded off by caramel and a touch of oak. The flavor profile also showcases a touch of sweetness, followed by spice, toasted nut and oak flavors, closing with a robust finish. Traveller is a completely unique combination of whiskeys hand-selected from The Sazerac Company’s award-winning distilleries.
Traveller Whiskey is widely available at retailers, bars and restaurants nationwide at a suggested retail price of $39.99 per 750ml bottle (local taxes and fees will vary).
To stay up to date on the latest partnership happenings as the season unfolds, follow @TravellerWhiskey on Instagram and Facebook, and @MLB on Instagram and Facebook. Learn more about Traveller Whiskey by visiting www.travellerwhiskey.com.